MRKT S-110
International Marketing
(4 credits: UN, GR, NC) Tuition $2,350. Limited enrollment.
Harvard College students see additional information.
Section 1 (32292) (Printable version)
Nicholas Nugent, M-Th 6-8:30 pm, Maxwell Dworkin, Room G115. Short session II.
Section 2 (32313) (Syllabus) (Printable version)
Nicholas Nugent, M-Th 3:30-6 pm, Maxwell Dworkin, Room G115. Short session II.
This course explores the development of international marketing programs from the determination of objectives and methods of organization through the execution of research, advertising, distribution, and production activities. Students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. Students also consider the changes in marketing systems and the adoption of marketing philosophies and practices to fill conditions in different countries.