MGMT S-5010 Electronic Commerce Strategies
This course examines the strategic opportunities and challenges of exchanging goods and services over networks. Students learn how companies plan electronic commerce initiatives and harness networked hardware and software capabilities to improve their relationships with customers, suppliers, and other business partners. Case studies and exercises help students learn how to analyze e-commerce opportunities and risks, and to plan and implement effective e-commerce strategies for both established firms and start-ups in a variety of industries. Effectiveness is evaluated with respect to creating and sustaining competitive advantage. Consideration is given to regulatory, ethical, and societal implications of specific strategic choices. A midterm project analyzes an e-commerce failure selected by the group. A final project proposes a new e-commerce enterprise of the group's creation.
Tuesdays, Thursdays, noon-3 pm
Northwest Science Building B108
Start dateTuesday, June 20
Dennis F. Galletta, PhD.
Professor of Business Administration and Director of the Doctoral Program, Katz Graduate School of Business, University of Pittsburgh
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